Earned mediathat drivesdiscoverability
A video game PR agency that earns the coverage that gets games and gaming-tech companies found: by the readers who matter, and by the AI they now ask first. We work project by project, building each campaign around the moments your business turns on.
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Our Approach
Coverage serves two goals.
Coverage reaches people, and shapes what they believe about you. Reach is the part everyone counts. Influence is the part that compounds.
The AI layer that now sits in front of search builds its view of a company from exactly what we do for you: earn coverage in credible outlets, position consistent messaging, and drive meaningful editorial validation. The work that once won an audience now decides whether you show up in the answer at all.
Work With Us
One discipline.How much of it you need is up to you.
A single task
You have the campaign in hand and need one piece done right, by someone who has done it a hundred times. A mock review so you see the verdict before the press does. A review guide that briefs the outlets that matter. An embargo managed so the right stories break at the right time. A crisis handled when something breaks. We drop in, do the work, and get out of your way.
A project
A defined piece of work with a clear outcome and an end. A launch run from the first reveal through the launch and beyond. A category established for a company the press has no beat for yet. A single moment, a raise, a partnership, a beat at GDC, made to land. You get a senior team that owns the results, not a retainer that bills by the month.
Your team
When you want one team accountable for the whole thing, we run the entire program as a fully integrated extension of your team. For developers without a publisher, we handle store page management, the go-to-market plan, asset development and all marketing. The same craft, applied end to end.
Not sure where to start?
AI doesn't weigh every source the same. It trusts outlets with real editorial standards, reporters with a track record on the beat, and the communities where players actually gather, because those are the signals credibility has always been built from.
You get a clear read on where your coverage lands, where a competitor's shows up instead, and where the gaps are.
A written report and a placement strategy. Often the first project a company runs with us.
Meet the team.
The Amplifier Group was founded in 2016 on one conviction: that the best communications work in games happens when senior people engage directly, without hand-offs to junior staff, on projects defined by scope rather than indefinite retainer.
Our portfolio spans Disney, Bungie, Wizards of the Coast, Gameloft, indie studios, and gaming-technology companies building the infrastructure the industry runs on. The range is intentional. Genre fluency is part of the service. Every engagement is led by a principal. Every project has a defined moment it’s built around. Every outcome is measured against the goal that brought us in.
Founder and Managing Partner
adam@theamplifiergroup.comAdam founded The Amplifier Group in 2016, after leading digital communications at Warner Bros. He has spent his career earning coverage for games and the companies behind them, from first-time studios to the biggest names in the business.
Partner
chris@theamplifiergroup.comChris has spent his career on every side of games coverage, from the editor's desk at Game Informer and GamePro to communications at Wargaming and global events at Unity.
Let’s talk about the work.
We work on a project basis. Tell us what you’re building toward and we’ll tell you if we can help.